Imagine a time when television was just being born. Put yourself into the 1930s when automobiles were just becoming a part of the American land-scape! This 2-DVD set captures that era like nothing else can. Some of these advertisements were shown as newsreels before motion pictures. Others were actually some of the first ads ever to appear on television!

Take A Ride Through The History Of Automobile Advertising!

This 2-DVD Set Is Chock Full Of 
Classic Chevrolet Car Ads From The 1930s!

Experience Some Of The Earliest Advertisements Ever Filmed
–  Just As Television Was Being Born!

See The USA In Your Chevrolet!

The History of Advertising – Automobiles 1930 to 1940 is a vintage collection of high quality movie clips and television ads highlighting one of the great American car companies – Chevrolet! It is the finest collection of advertising snapshots available, providing a valuable insight in to the marketing strategies implemented during this historic time.

"I used to be a film student, so I was very curious when I saw that you guys had some of the original Jam Handy shorts. I’m glad I ordered these DVDs. The film quality is incredible!" 
- Bart Calendar, New York, NY (bcalendar@aol.com)

Experience The Magic Of Master Film Maker Jam Handy!

As any serious student of advertising or film knows, Jam Handy was one of the great masters of cinematic advertising. On this disk you will see a nearly endless stream of some of Jam Handy’s greatest work. Compare these classic films to the average car ad today. You will be amazed at Jam Handy’s genius!

This 2-DVD set depicts classic advertisement films and examples of automobile centric stories. It includes classic "Capitalistic Realist" dramas showing the manufacture of cars from foundry to finished vehicle. Also features examples of a day in the life of automobile workers in the U.S. while attempting to convince them that their own fortunes were inexorably linked to the fortunes of the company.

A few of those films were designed to promote corporate citizenship rather than any specific model of automobile. While it forcefully demonstrates how central automobile manufacturing was to the American economy it even more strikingly shows the effects of the automobile on our landscape.

Newsreels – The Original Product Placement!

Product placement is everywhere today. When you see an actor in a movie drinking a Coke or stopping to buy a copy of the New York Times, you can bet those companies paid to have their products shown. But, have you ever wondered where the practice of product placement started? The newsreels on these DVDs will show you! It was common practice in the 1930s to show newsreels before the start of the movie feature. Most people did not have televisions yet, so TV news was not generally available. The movie house was one of their best news sources!

What Chevrolet did was sponsor newsreels and then include stories about their cars. Suddenly product placement was born!

"I showed these DVDs to my advertising professor! He couldn’t believe it! All of the supposedly "modern" advertising methods we were learning were on display here – back in the 1930s! Wow! This taught me a lot!" 
- Jonathan Champlovier – London, UK (jonty@ifrance.com)

This 2-DVD Set Is A Great Visual Reference 
And Study Guide For Any History Buff or Student!

Inside you will find hours of entertaining footage shot by some of the best production teams of the era. Because television was in its infancy, directors and writers from the best movie studios were brought in to create this incredible advertising landscape! Here is just a small glimpse of what you will find on these two incredible DVDs!

The Triumph of America (1) 
This Chevrolet Ad shows auto manufacturing as an expression and motivator of America’s economic success. You will see smoke-spewing factories and smoggy cities while the narrator orates about modern American industrial greatness! The sensibilities of the Great Depression are evident when he shouts, "No manufacturer pays his workers more than the makers of Chevrolet!" Imagine a car ad making that claim today!

Producer: Jam Handy Organization 
Sponsor: Chevrolet Motor Company 
Year: 1933 
Length: 00:00:49 
Audio: Mono 
Color: BLACK & WHITE

Chevrolet Leader News 
This promotional newsreel contains a variety of Chevrolet-centric stories, including the construction of US1, linking Key West, Florida with the mainland;a Baltimore ceremony awarding large Chevrolet keys to the oldest auto plant employees;a man leading a pony with his Chevrolet;the "Evans Auto-Railer," an automobile that runs down railroad tracks in Jackson, Michigan;a travelogue sequence set in St. Augustine, Florida, the oldest city in North America;and swimsuit models riding atop a Chevrolet in Florida.

Producer: Jam Handy Organization 
Sponsor: Chevrolet Division, GM Corp. 
Year: 1935 
Length: 00:06:15 
Audio: Mono 
Color: BLACK & WHITE

Formations 
This film tells the story of Cinderella with a Chevrolet instead of a horse and carriage! Cinderella stays at the prince’s ball so late that she cannot be home before the stroke of twelve. But there is one way left, her Chevy! It protects her from the storms and the dangers of the highway.

Producer: Jam Handy Organization 
Sponsor: Chevrolet Motor Company 
Year: 1936 
Length: 00:08:43 
Audio: Mono 
Color: BLACK & WHITE

When You Know 
In the 1930s many people were still concerned about car safety. Automobiles were still so new that advertisers had to convince people that they could learn to drive them! This ingenious film from Chevrolet makes a connection between flying airplanes safely and safe driving. The amusing slogan for this piece is "Driving a car is easy when you know how!".

Producer: Jam Handy Organization 
Sponsor: Chevrolet Motor Company 
Year: 1936 
Length: 00:08:32 
Audio: Mono 
Color: BLACK & WHITE

Chevrolet Leader News 
This is a collection of promotional newsreels featuring a variety of Chevrolet-centric stories. Contents include: Bathing girls diving from the top of Chevrolet automobile; the owner of a 1913 car trading it in for a new 1936 Chevrolet;Jack Dempsey refereeing a boys’ boxing match;a seven-foot tall giant man inspecting the Chevrolet "Turret Top"a fishing expedition in the Ozark Mountains;a car driven into the water so to trap fish inside it;the Detroit police traffic safety campaign and a birthday party for children and dogs.

Producer: Jam Handy Organization 
Sponsor: Chevrolet Division, GM Corp. 
Year: 1936 
Length: 00:09:07 
Audio: Mono 
Color: BLACK & WHITE

The Other Fellow 
This advertisement is a mini movie staring the great comedian Edgar Kennedy! Kennedy is determined to drive his Chevrolet across America – despite the challenge of an ever increasing number of bad drivers intent on forcing him off the road. Does he prevail? Does he keep driving in his Chevrolet? You have to watch this eight minute classic to find out!

Producer: Jam Handy Organization 
Sponsor: Chevrolet Motor Company 
Year: 1937 
Length: 00:00:49 
Audio: Mono 
Color: BLACK & WHITE

Helping You Sell 
This film will fascinate anyone interested in advertising. Master cinematic advertiser Jam Handy explains exactly how he used his films to sell Chevrolets. It explains how many of those classic Jam Handy films, like "Case Of Spring Fever", or "Coach For Cinderella," or "Master Hands" were used in selling Chevrolet cars.

Producer: Jam Handy Organization 
Sponsor: Chevrolet Motor Company 
Year: 1937 
Length: 00:09:03 
Audio: Mono 
Color: BLACK & WHITE

All in One 
What do dogs and cars have in common? Well, you will just have to see this classic clip to find out! This Jam Handy production for Chevrolet is one of the classics. It starts out as a salute to dogs and how they serve human beings in various ways. Then it segues to a story about a kid with a dog cart and how he and his buddies adapt the cart for better speed and performance.

Producer: Jam Handy Organization 
Sponsor: Chevrolet Motor Company 
Year: 1938 
Length: 00:11:02 
Audio: Mono 
Color: BLACK & WHITE

Over The Waves 
Early automobiles were not anywhere near as comfortable as modern cars. That’s why Chevy decided to create an advertisement stressing the high level of comfort they had achieved. This film is an examination of how shock absorbers take away the bumps on the road. It starts out with some stunning Coney Island footage, and then segues into how car riders can now ride with more comfort on the road.

Producer: Jam Handy Organization 
Sponsor: Chevrolet Motor Company 
Year: 1938 
Length: 00:09:19 
Audio: Mono 
Color: BLACK & WHITE

Tough Friends 
This Jam Handy classic explores how steel – which was just coming into mass production - could be used to make cars safer and more durable. The film discusses the benefits of steel and points out that Chevrolets are made with lots of different types of the new metal.

Producer: Jam Handy Organization 
Sponsor: Chevrolet Motor Company 
Year: 1938 
Length: 00:10:42 
Audio: Mono 
Color: BLACK & WHITE

The Trip 
By 1939 people were tired of the hardships of the Great Depression and ready to embrace creature comforts again. That is the point of this clip. In this 1939 short, a suburban California family gets all dressed up to drive their new Chevrolet to see grandma and grandpa, who still live on the family farm. Dad’s in a suit and tie, and Mom has on her Sunday best and chic hat. Are they dressed up to go see the grandparents or are they dressed up to ride in their new Chevrolet? The car is used to symbolize comfort, glamour, conspicuous consumption and personal mobility.

Producer: Jam Handy Organization 
Sponsor: Chevrolet Motor Company 
Year: 1939 
Length: 00:00:50 
Audio: Mono 
Color: BLACK & WHITE

Chevrolet Leader News (1) 
This is another news reel where Chevrolet presents news skewed to emphasize their products. Some of the stories include photographing human and automobile models;automobile brake tests on a steep San Francisco street;diamond-tipped machine tools;the Ohio River floods of 1937 and an animal circus featuring performing rats.

Producer: Jam Handy Organization 
Sponsor: Chevrolet Motor Company 
Year: 1939 
Length: 00:08:19 
Audio: Mono 
Color: BLACK & WHITE

Chevrolet Leader News (2) 
More fascinating newsreel footage. In this case we see a feature about model sailboat racing and a weather balloon is tied to a camera to show local traffic.

Producer: Jam Handy Organization 
Sponsor: Chevrolet Motor Company 
Year: 1939 
Length: 00:08:32 
Audio: Mono 
Color: BLACK & WHITE

Running Time:
DVD One: 00:59:56
DVD Two: 00:56:47

Few inventions have impacted the world as profoundly as the creation of the automobile. Significantly, the story of the birth and growth of the automobile industry is sandwiched between that of two forgettable economic depressions that left people with an enormous craving for better standards of living. 

Striving to carve a niche for themselves at a time when the burgeoning neo-rich American middleclass was embracing creature comforts with open arms, automobile manufacturers like Chevrolet took to advertising on the celluloid medium. Several factors favored this strategy. People were flocking to movie houses in search of amusement, Hollywood was churning out low-budget thrillers by the dozen, and importantly the ‘television era’ was still a decade away. 

With the stage thus set, Chevrolet turned to one man whose name was already synonymous with outstanding advertising films – Jam Handy. The clips on these DVDS highlight both, the class of Handy as a filmmaker and Chevrolet’s uncanny insight and innovative marketing strategies. While Handy produced highly effective ad films, Chevrolet’s farsighted policies focused moviegoers’ attention on the comforts, benefits and economy afforded by Chevrolet automobiles rather than the automobiles themselves.

Packed with humor, statistics and technical detail, these clips – which are preserved miraculously well on DVDs by  A2ZCDS - offer a fabulous peek into the promotional strategies employed by automobile manufactories in the ‘30s and ‘40s, while spelling out the tremendous impact of automobiles on American lifestyle.

Witness how a rare combination of skills and foresight fetched Chevrolet the mileage it was seeking to achieve through these memorable advertisements.

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History of Advertising – Automobiles 1930-1940 (2-DVD Set) today!

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you will love these amazing DVDs!

When you order  History of Advertising – Automobiles 1930-1940 (2-DVD Set) you will be entertained, amazed and informed by this incredible historic footage. There is no risk when you order. Your satisfaction is guaranteed. Order today and bask in the history of Chevrolet!

General Packaging Description: 
Our professionally-produced DVDs are shipped in retail Amaray style DVD cases just like you would find in a store. These beautifully packaged DVDs make great gifts and are themselves works of art. While we offer some of the best prices anywhere, we have never sacrificed quality for price.